Water Authority Board Approves Conservation Awareness Campaign

Short Title
Water Authority Board Approves Conservation Awareness Campaign
September 26, 2002

The San Diego County Water Authority Board of Directors approved the development and implementation of a Conservation Awareness Information Campaign at the regularly scheduled meeting today. The campaign will be designed to provide information on water conservation practices, while addressing the public perception that San Diego’s water supply may be threatened due to the lack of local rainfall.

Approximately 75 to 95 percent of water in the San Diego region is imported by the Water Authority and sold to its 23 member agencies that deliver it to the public. Currently there is no threat of a reduction of those imported supplies.

“Water conservation practices are not only drought related,” said John Johnson, chair of the Authority’s Public Affairs Committee. “In San Diego, water conservation is a way of life all year, every year. We must remain diligent in our efforts to develop conservation practices that will help protect our water resources.”

In the past, conservation messages have focused primarily on inside use and programs such as ultra low-flow toilets and low flow showerheads, as well as high efficiency clothes washers. Now the focus is moving to the outside informing the public about water-saving ideas on landscaping.

The goals of the campaign are to increase public awareness regarding potential water shortages and the need for ongoing, year-round conservation efforts, as well as to educate the public about low local rainfall does not constitute a threat to our local water supply.

The County Water Authority will work with its 23 member agencies to integrate critical conservation messages into news releases, newsletters, bill stuffers, websites and other communications tools.

The San Diego County Water Authority is a public agency serving the San Diego region as a wholesale supplier of water from Northern California and the Colorado River. The Water Authority works through its 23 member agencies to provide a safe, reliable water supply to almost three million county residents.

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