Strategic Communications

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Strategic Communications

Under the banner “Water: Real Value,” the Water Authority and its member agencies launched a campaign in the spring to inform San Diego County residents about the investments needed to deliver a safe, clean and reliable water supply.

The “Water: Real Value” project delivered that message through newsletter articles, social media posts and water bill stuffers. The Water Authority also partnered with California Urban Water Agencies, a non-profit group of 10 large public water utilities, to develop a fact sheet focused on the value of investing in a reliable water supply that could be used by urban water agencies around the state.

The Water Authority also worked with several member agencies to produce a short, fast-paced video that tells in simple terms and stunning images how San Diego County’s water is delivered safely and reliably for an average cost of about a penny a gallon. Starting in July, that video would be seen by hundreds of thousands of moviegoers during a summer-long promotional campaign in 14 major movie theater complexes around the region.

Value of Water from San Diego County Water Authority on Vimeo.

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Love Your Water contest wins hearts

The Water Authority found several creative ways to engage the public in thinking about the importance of water. One example was its inaugural “Love Your Water” smartphone photo contest, which ran from Valentine’s Day through World Water Day, March 22.

The contest encouraged people to think about the role water plays in their daily lives and submit photos for display in social media.

Brian Morris' photo of Big Springs Ranch (top) and Debbie Nell's photo of the San Diego skyline were the two grand prize winners in the Water Authority’s Love Your Water smartphone photo contest.